Charity Promo success in the US - 02.03.2011
Illustration from the campaign
Illustration from the campaign

Charity Promo success in the US

Through our North American dealers, more than USD 335,000 were donated to different charities during the Stressless® Charity of Choice promotion.

- More than 84 percent of our dealers chose to participate in this promotion. Creating a program that will help sell recliners and benefit organizations in need, is clearly a win-win situation for everyone, says Marketing Manager Beverly Kastel.

The Stressless® Charity of Choice promotion was running from November 26 to January 17.  It is the third year that Ekornes run this promotion, where consumers receive $200 off the purchase price of a Stressless® recliner when they make a minimum $50 donation to the charity chosen by the dealer.