Charity Promo success in the US - 02.03.2011
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Illustration from the campaign
Charity Promo success in the US
Through our North American dealers, more than USD 335,000 were donated to different charities during the Stressless® Charity of Choice promotion.
- More than 84 percent of our dealers chose to participate in this promotion. Creating a program that will help sell recliners and benefit organizations in need, is clearly a win-win situation for everyone, says Marketing Manager Beverly Kastel.
The Stressless® Charity of Choice promotion was running from November 26 to January 17. It is the third year that Ekornes run this promotion, where consumers receive $200 off the purchase price of a Stressless® recliner when they make a minimum $50 donation to the charity chosen by the dealer.
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