Paris fair - 07.01.2010
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Stressless Studio at the Paris fair
Paris fair
In the period 11.-18. December, Ekornes invited dealers from Southern Europe to an exhibition at the designer Pierre Cardin’s showroom, right next to Champs Elysées.
It is the 4th year in a row that Ekornes arranges the news presentation in this showroom in stead of attending “Le Salon du Meuble” in January. More than 200 dealers came to see the news for 2010.
A Stressless studio of 250 m2 was installed in the showroom, as well as sofas and chairs in different settings. The exhibition is totally 500 m2, including a restaurant area. The visits are scheduled with dealers before the show starts, and a lot of work has been put down to make the visits as efficient and productive as possible.
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